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Youth in Hong Kong 
To study materialistic values of young people in Hong Kong.
Place of the study
A convenience sample of 631 young people 15 to 24 years old.
- A mall intercept survey based on a structured questionnaire was conducted.
- Data on the subjects’ materialistic values, interpersonal communication pattern, peer influence, social comparison and media usage was collected.
- Materialism was measured by a shortened six-item version of Richins and Dawson’s (1992) scale.
- Chan, K., & Prendergast, G.P. (2008). Social comparison, imitation of celebrity models and materialism among Chinese youth. International Journal of Advertising, 27(5), 799–826.