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Peer Influence

The peer influence research in this project consists of 3 independent scales--Communication with friends about consumption, Peer influence, and Social comparison with friends. Please go to About Peer Influence Studies for a full description of our research methods. Diagrams on this page are derived from 5 youth studies conducted between 2004 and 2008, covering Hong Kong, China, Singapore, and Macao. The first large diagram provides an overview of each of the 3 scales, followed by results of individual questions.

Choices under Scale and Categorization facilitate data exploration from various angles.