Children in China 
To study materialistic values of children in China.
Place of the study
A convenience sample of 256 elementary school students 6 to 13 years old.
- A survey based on a structured questionnaire was conducted.
- Data on the subjects’ materialistic values and their exposure to media was collected.
- Materialism was measured by a scale of 15 items which was a slight modification of the scale in the study on children in Hong Kong in 2002.
- Chan, K. (2005). Materialism among children in urban China. Paper presented at the American Academy of Advertising Asia Pacific Conference, Hong Kong.