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Parent / Teacher Influence

The parent and teacher influence research in this project consists of 4 independent scales--Communication with parents about consumption, Communication with teachers about consumption, Concept-oriented family communication about consumption, and Socio-oriented family communication about consumption. Please go to About Parent / Teacher Influence Studies for a full description of our research methods. Diagrams on this page are derived from 5 youth studies conducted between 2004 and 2008, covering Hong Kong, China, Singapore, and Macao. The first large diagram provides an overview of each of the 4 scales, followed by results of individual questions.

Choices under Scale and Categorization facilitate data exploration from various angles.