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Youth in Hong Kong [2005]

Aim

To study materialistic values of young people in Hong Kong.

Place of the study

Hong Kong.

Year

2005.

Subjects

A convenience sample of 631 young people 15 to 24 years old.

Methodology

• A mall intercept survey based on a structured questionnaire was conducted.
• Data on the subjects’ materialistic values, interpersonal communication pattern, peer influence, social comparison and media usage was collected.
• Materialism was measured by a shortened six-item version of Richins and Dawson’s (1992) scale.

Download

• Questionnaire
• 
  Data set

Publication

• Chan, K., & Prendergast, G.P. (2008). Social comparison, imitation of celebrity models and materialism among Chinese youth. International Journal of Advertising, 27(5), 799–826.