comm2gether
Department of Journalism
1995
羅振邦：人生只在一念間Bond LAW: Life is all about making choices
傳理系新聞主修 1995 年畢業生COMM Journalism major graduate, 1995
羅振邦（Bond），傳理系新聞主修畢業生，先後在亞視、無線、鳳凰衛視從事新聞工作二十載。Bond分享了在學時的美好回憶，以及傳理學院對他的教誨。與此同時，Bond回顧廿年記者生涯的難忘片段，並感激記者的身份讓他親證歷史。在2015年，Bond選擇跳出舒適圈，從事消費者委員會公關工作。即使身份改變，他依然心繫社會，關心世界。Bond LAW, who graduated from the School of Communication (Journalism) at Hong Kong Baptist University, has worked as a reporter in ATV, TVB and Phoenix Television for 20 years. Bond shared his fond memories of those days at HKBU, as well as how the School of Communication inspired him to become a competent journalist. He recalled some significant reporting experiences and he was proud to witness the change of an era during the handover in 1997. In 2015, although Bond chose to work in a new environment – Consumer Council (PR Department), he still cares for the public, society and the world.
文 / 張穎欣、趙紫淇、葉鎵怡、曾曼莉、梁芷欣
編 / 伍頴賢
人生每分每秒都在選擇，很多時候，轉變都只是一念之間的抉擇。羅振邦 (Bond)，第一個人生重要的選擇就是加入香港浸會大學傳理大家庭。畢業後他分別在亞視、無線、鳳凰衛視從事新聞工作，後來選擇成為消費者委員會公關的一份子，現為消委會首席公關主任。即使身份改變，但Bond對新聞的熱誠從來沒變⋯⋯
最佳選擇 只因有『理』
談及昔日校園時光，Bond憶起不少美好往事，尤其對星島傳理中心特別深刻。「天台是談戀愛的聖地，我和太太也是當時認識的。」Bond不禁跟我們透露這個小秘密。「把事實真相報導給市民，很有意義及使命感。」這是Bond當初選擇浸大新聞系的原因。
Bond認為邁向成功的橋樑有賴一眾老師的教導。「我最感謝的是杜耀明教授及黃煜院長。」傳理學院一直提供不同實習機會予同學，而Bond就在亞視開始他的實習生涯。他感概「因為當時亞視資源匱乏，促使大家更有活力，充分發揮團隊精神。」這個機會為Bond將來的事業打好基礎。
選擇轉變 初心不變
無限的採訪、不斷的製作，讓Bond的記者生涯充滿著畢生難忘的體驗，其中1997年尤其深刻：「當年鄧小平逝世，身處廣州的我有幸到北京採訪，那刻的我與歷史擦身而過，見證著一個時代的終結。另外，當年香港回歸，正在經歷一個年代的變遷，記者的身份讓我可以記錄歷史。」
在2015年， Bond選擇跳出舒適圈，加入消費者委員會，運用多元化的新媒體，以圖像及影片吸引消費者閱讀最新資訊。縱然離開了新聞行業，但他認為自己現時的工作也與新聞息息相關：「傳理學院及新聞行業讓我明白關心社會的重要性，現時的工作也如新聞般，與社會很貼近。」Bond 現在也會以傳媒的角度為產品測試修改新聞稿，工作更貼近消費者及社會。
Bond興幸消委會在社會的公信力依然強大。「我很開心現在的工作更生活化及更具社會意義，能直接幫助市民。」雖然Bond選擇轉換一個新環境，但這幾年他都在承接過往記者的工作，一直心繫新聞，初心從沒改變。
獨立思考 追求理想
Bond認為現時的年輕人身處於一個最好也是最壞的時代，好在資源更豐富，壞在世界更複雜。「鐵腳，馬眼，神仙肚」是傳媒人的基本要求，即是要眼觀四路，耳聽八方；肚子能捱餓。「無論將來從事任何行業，要有獨立的思考能力，才能堅持己見，追求屬於自己的理想。」是Bond對一眾師弟妹的寄語，共勉之。
人生每分每秒都在選擇，不論消費者選擇產品，或是Bond處於人生轉捩點時的選擇，只要不後悔，並保持初心向前，就已經足夠了。而Bond的選擇，無疑造就了消費者更精明的選擇。Written by: Amy Cheung, Kelly Chew, Samantha Ip, Cherry Leung, Christine Tsang
Edited and Translated by: Natalie Ng
Life is made up of infinite choices. We often opt for changes within a flash of thoughts. Bond Law made his first important choice in life by joining the Communication family. After graduation, he chose to start his career in journalism and successively worked in Asia Television (ATV), Television Broadcasts Limited (TVB), and Phoenix Television. Recently, he stepped out of his comfort zone, became the Chief Public Affairs Officer of the Consumer Council. Nevertheless, he is still passionate about news.
The best choice
Bond reminisced about many unforgettable moments in his university life. As a communication student, he spent most of the time in the Sing Tao Communication Centre and thus built good relationships with classmates here, “We all had different majors but the building gathered us up. I met my wife here.” Bond couldn’t help revealing this little secret to us. “Journalists tell the truth. It motivates me to choose journalism as my major.”
Bond would like to thank teachers for their guidance in particular Prof To Yiu Ming and Prof Huang Yu. He was also grateful for the opportunities offered by the School of Communication, “The School provided diverse internship opportunities for students. I started my journalistic career as an intern at ATV. I tried different positions there, which made me familiar with the duties of a journalist, and this facilitated my career development afterwards.”
Change with unchanged passion
Bond’s journalistic career was filled with memorable experiences, especially those in 1997. “Back then, I worked in Guangzhou and was sent to Beijing to report the passing away of Deng Xiaoping. I felt like I was so close to history and witnessed the end of an era. Meanwhile, Hong Kong was experiencing new changes because of reunification. My journalistic role allowed me to record history.”
Bond chose to step out of his comfort zone in 2015. He joined the Consumer Council to provide the latest consumer information through videos and photos by using multimedia. Although he leaves the news industry, he believes his current job is also closely related to news, “The School of Communication and the news industry taught me the importance of caring for our society. My current job also connects with the community, but I change to deliver information by using multimedia instead of news channels.” Bond now writes the press release for product testing from the media perspective, staying close to consumers and society.
Bond is glad that the Consumer Council is credible among the public. “I enjoy my current job a lot as it is related to our everyday life and more meaningful, which can help the public purchase wisely.” Despite the change to a new industry, Bond never changes his passion for news.
Independent thinking to fulfill aspirations
In the face of the current adverse circumstances, the young are in the worst yet best of times. “As a news practitioner, you need to have iron legs, horse eyes, and god-sent belly, implying to be observant, alert, and possess great stamina.” Bond hopes, “The challenges ahead may be more arduous. However, whatever you pursue in the future, keep your independent thinking. We can adhere to our views and fight for our aspirations only in this way.”
Life is made up of infinite choices. No matter making choices on consumer products, or an important decision in your career, never forget your original motivation! And Bond’s life decision undoubtedly prompts consumers to shop smartly.
編 / 伍頴賢
人生每分每秒都在選擇，很多時候，轉變都只是一念之間的抉擇。羅振邦 (Bond)，第一個人生重要的選擇就是加入香港浸會大學傳理大家庭。畢業後他分別在亞視、無線、鳳凰衛視從事新聞工作，後來選擇成為消費者委員會公關的一份子，現為消委會首席公關主任。即使身份改變，但Bond對新聞的熱誠從來沒變⋯⋯
最佳選擇 只因有『理』
談及昔日校園時光，Bond憶起不少美好往事，尤其對星島傳理中心特別深刻。「天台是談戀愛的聖地，我和太太也是當時認識的。」Bond不禁跟我們透露這個小秘密。「把事實真相報導給市民，很有意義及使命感。」這是Bond當初選擇浸大新聞系的原因。
Bond認為邁向成功的橋樑有賴一眾老師的教導。「我最感謝的是杜耀明教授及黃煜院長。」傳理學院一直提供不同實習機會予同學，而Bond就在亞視開始他的實習生涯。他感概「因為當時亞視資源匱乏，促使大家更有活力，充分發揮團隊精神。」這個機會為Bond將來的事業打好基礎。
選擇轉變 初心不變
無限的採訪、不斷的製作，讓Bond的記者生涯充滿著畢生難忘的體驗，其中1997年尤其深刻：「當年鄧小平逝世，身處廣州的我有幸到北京採訪，那刻的我與歷史擦身而過，見證著一個時代的終結。另外，當年香港回歸，正在經歷一個年代的變遷，記者的身份讓我可以記錄歷史。」
在2015年， Bond選擇跳出舒適圈，加入消費者委員會，運用多元化的新媒體，以圖像及影片吸引消費者閱讀最新資訊。縱然離開了新聞行業，但他認為自己現時的工作也與新聞息息相關：「傳理學院及新聞行業讓我明白關心社會的重要性，現時的工作也如新聞般，與社會很貼近。」Bond 現在也會以傳媒的角度為產品測試修改新聞稿，工作更貼近消費者及社會。
Bond興幸消委會在社會的公信力依然強大。「我很開心現在的工作更生活化及更具社會意義，能直接幫助市民。」雖然Bond選擇轉換一個新環境，但這幾年他都在承接過往記者的工作，一直心繫新聞，初心從沒改變。
獨立思考 追求理想
Bond認為現時的年輕人身處於一個最好也是最壞的時代，好在資源更豐富，壞在世界更複雜。「鐵腳，馬眼，神仙肚」是傳媒人的基本要求，即是要眼觀四路，耳聽八方；肚子能捱餓。「無論將來從事任何行業，要有獨立的思考能力，才能堅持己見，追求屬於自己的理想。」是Bond對一眾師弟妹的寄語，共勉之。
人生每分每秒都在選擇，不論消費者選擇產品，或是Bond處於人生轉捩點時的選擇，只要不後悔，並保持初心向前，就已經足夠了。而Bond的選擇，無疑造就了消費者更精明的選擇。Written by: Amy Cheung, Kelly Chew, Samantha Ip, Cherry Leung, Christine Tsang
Edited and Translated by: Natalie Ng
Life is made up of infinite choices. We often opt for changes within a flash of thoughts. Bond Law made his first important choice in life by joining the Communication family. After graduation, he chose to start his career in journalism and successively worked in Asia Television (ATV), Television Broadcasts Limited (TVB), and Phoenix Television. Recently, he stepped out of his comfort zone, became the Chief Public Affairs Officer of the Consumer Council. Nevertheless, he is still passionate about news.
The best choice
Bond reminisced about many unforgettable moments in his university life. As a communication student, he spent most of the time in the Sing Tao Communication Centre and thus built good relationships with classmates here, “We all had different majors but the building gathered us up. I met my wife here.” Bond couldn’t help revealing this little secret to us. “Journalists tell the truth. It motivates me to choose journalism as my major.”
Bond would like to thank teachers for their guidance in particular Prof To Yiu Ming and Prof Huang Yu. He was also grateful for the opportunities offered by the School of Communication, “The School provided diverse internship opportunities for students. I started my journalistic career as an intern at ATV. I tried different positions there, which made me familiar with the duties of a journalist, and this facilitated my career development afterwards.”
Change with unchanged passion
Bond’s journalistic career was filled with memorable experiences, especially those in 1997. “Back then, I worked in Guangzhou and was sent to Beijing to report the passing away of Deng Xiaoping. I felt like I was so close to history and witnessed the end of an era. Meanwhile, Hong Kong was experiencing new changes because of reunification. My journalistic role allowed me to record history.”
Bond chose to step out of his comfort zone in 2015. He joined the Consumer Council to provide the latest consumer information through videos and photos by using multimedia. Although he leaves the news industry, he believes his current job is also closely related to news, “The School of Communication and the news industry taught me the importance of caring for our society. My current job also connects with the community, but I change to deliver information by using multimedia instead of news channels.” Bond now writes the press release for product testing from the media perspective, staying close to consumers and society.
Bond is glad that the Consumer Council is credible among the public. “I enjoy my current job a lot as it is related to our everyday life and more meaningful, which can help the public purchase wisely.” Despite the change to a new industry, Bond never changes his passion for news.
Independent thinking to fulfill aspirations
In the face of the current adverse circumstances, the young are in the worst yet best of times. “As a news practitioner, you need to have iron legs, horse eyes, and god-sent belly, implying to be observant, alert, and possess great stamina.” Bond hopes, “The challenges ahead may be more arduous. However, whatever you pursue in the future, keep your independent thinking. We can adhere to our views and fight for our aspirations only in this way.”
Life is made up of infinite choices. No matter making choices on consumer products, or an important decision in your career, never forget your original motivation! And Bond’s life decision undoubtedly prompts consumers to shop smartly.
