傳理學文學碩士1999年畢業生
傳理學（哲學）博士2006年畢業生Master of Arts in Communication, 1999
Doctor of Philosophy (School of Communication), 2006
comm2gether
Department of Communication Studies
2006
張榮顯：傳理人的「開荒牛」精神Angus CHEONG: The pioneer spirit from HKBU's communication professional
來自澳門的張榮顯（Angus）無可厚非是傳理學院的「開荒牛」，帶著「堅持到底」的精神，他先每天花接近 7 小時來回港澳，飄洋過海來港讀書，及後，他回到澳門母校開拓傳播系，教導莘莘學子，薪火相傳。在教學過程中，得到創業靈感，開發易研方案（eRS），作為這研究諮詢機構的總裁，他帶領公司在中港澳三地拓展業務，以研究結合資訊和數據技術的創新模式，向客戶提供市場研究和數據分析的產品和服務。Living in Macau, Angus CHEONG describes himself as a cow. He equipped himself across the ocean from Macau to Hong Kong for seven hours a day during his school days at HKBU. He then was a lecturer of University of Macau, a cow for opening up new markets of the University. During his teaching days, he got the inspiration and started his own research consultancy firm and became the Founder and Chairman of eRS. He even set up offices in Mainland, Hong Kong and Macau.
文／陳銳儀、梁蕊雅、梁穎彤、袁淑儀
編／何宇航
萬事起頭難！凡事的開頭總是最難的，既無前車可鑒，又無人指點，誰願意當「開荒牛」呢？
然而，張榮顯 (Angus) 義無反顧地擔當這角色。他笑言：「我是一隻牛，不過是隻『開荒牛』。」Angus分別於 1999 年及 2006 年畢業於浸會大學傳理學文學碩士及傳理學哲學博士，就讀期間，他同時在澳門大學擔任講師，也是該校傳播系的「開荒牛」。在教學過程中，得到創業靈感，於2009年暑假毅然辭去大學講師一職，踏上創業之路，成為了易研方案 (eRS)的創始人及總裁。在創業初期，他還回到浸大母校擔任兼職的訪問學者，給碩士班上研究方法和民意調查課程。
飄洋過海・裝備自己
Angus回想起昔日飄洋過海來港讀書的日子，他慨嘆：「是個漫長的旅程！」他每天要花接近 7 小時來回港澳。晚上 10 點下課後，更要趕船，回家已是萬家燈火熄滅之時。捱更抵夜、舟車勞頓，全靠的是他對學術的堅持和熱誠。在浸大傳理的學習中，不但讓Angus投入更多學術參與，更助他建立強大的人際網絡。後來更和部分同學成為了工作伙伴，並肩作戰。畢業數年後，Angus並不忘本，他更回到母校教導莘莘學子，將學到的知識傳授予新一代，薪火相傳。
脫下光環．力求突破
他於教學旅途中，萌生了創業的念頭：「假如把互聯網上的數據和民調所得的數據結合，社會、政府、商界，就能對事件有更清晰的掌握。」Angus當時有了此想法，適逢有市埸需求，「所以就一下子『砰』一聲跳了下海。」原是一名孕育出傳理人才的大學教授，毅然放下光環，從一位學者轉型成一間中小企的營運者。Angus於 2009 年開展了自己的事業，成立了澳門首間研究顧問機構，以研究結合資訊和數據技術的創新模式，向客戶提供在市場研究和數據分析的產品和服務，現時業務更發展得有聲有色，在中港澳三地都設立了分公司。Angus勇於嘗試創新，洞察先機，因應市場需求而生，期為社會創造更多價值。
堅持摸索．力求進步
雖則有人說「萬事起頭難，啟動就成功一半。」然而，Angus卻認為傳理人要成為一隻成功的「開荒牛」，堅持是不可或缺的條件。「做事沒有捷徑，堅持到底才能享受成果。」Angus深信做事不能急於求成，不堅持就必定難成大器，凡事都須全力以赴。他分享說，向客戶提交計劃書時，會比別人做多 3 倍的努力，「別人寫 8 頁紙，我們就寫 24 頁紙的計劃書。」此信念不但是他的營商之道，更是為人處事之道。
傳理院訓．影響深遠
經過在浸大七年的學習旅途，Angus指他深受到傳理院訓「唯真為善」的啟發。自己公司的核心價值為「善」，而「善」包含三層意義：不作假以為真、不作惡以為善、不作勢以為誠。「唯真，是指我們要有批判精神和勇於去探尋真相的心。不作假數據，正是唯真精神；為善，則指我們要擁有善良的心，待人以誠。不作惡和不作勢就是善的表現。」離開學院多年，Angus從沒把院訓遺下，更把其精神應用到創業上，實為傳理人的榜樣。
Angus寄語各師弟妹，當找到一個具發展潛力的行業，必須要花時間去建立，才能有美好的收成。急功近利，則難以成功。「希望大家做事情要有堅持，選對了一個行業時，就要努力成為一個專業人士。」過去五十年，傳理學院培育了不少專業人士，貢獻社會。也許在這急功近利的世代，我們不只需要成為一隻「開荒牛」，「開荒牛」的精神—堅持，才是使我們步向成功的途徑。Written by: Suey Chan, Yury Leung, Samantha Leung, Candice Yuen
Edited and translated by: Keith Ho
As the old saying goes, it is always difficult to get things started: with nothing to follow and no one to teach you. So who is willing to initiate the first step?
Angus Cheong, however, raised his hand without hesitation. "I am a cow, but a cow for opening up new markets." Angus completed his communication master degree in HKBU in 1999 and communication PhD in 2006. In these years, he was also a lecturer of the University of Macau, again a cow for opening up a new communication department at the University. During his teaching days, he got inspiration for his start-up business. He quitted his teaching job in 2009, started his own research consulting company and became the founder and chairman of eRS. In the early days of his business, Angus was also a part-time visiting scholar of HKBU and taught research methods and public opinion courses for master program students.
Equip himself across the ocean
Angus recalled that he had to travel from Macau to Hong Kong during his school days at HKBU. "It is really a long journey," he heaved a sigh of relief. He had to spend more than seven hours a day on travelling. After the class at 10 pm in Hong Kong, he rushed to take ferry back home. Yet, apart from study, Angus built a strong network with classmates. Some of his classmates have become his working partners later on.
Strive for a breakthrough
During his teaching days, a new business idea sparked off. "If we could integrate the data on Internet and from the general opinion polls, then the government, community and business sectors can have a clearer and fuller picture of the issue." Angus had this idea at that time. And with the increasing demand from the market, he started up his business.
Angus started his first research consultancy firm in Macau in 2009 and has achieved remarkable results. He adopted innovative operation methods comprising data analytics and technology and offered market research and data analytics products and services to clients. He also set up offices in the mainland, Hong Kong and Macau. Angus is not fearful to experiment and has foresight to markets, creating more values to the society.
Explore room for improvement
It is difficult to get things started. Yet, Angus considers that persistence is indispensable to be a successful pioneer. "There is no short cut at all, you have to be persistent to achieve your results." Angus also believes that we must not be too eager for quick results. We have to be patient and try out all efforts. "We write a 24-page proposal while others write 8-page," he shared he would make triple effort in preparing business proposals. This belief is not only his business practice but also his motto.
Inspired by the School's motto
After seven years of studying at HKBU, Angus said he was deeply inspired by the School's motto, 'Truth is Virtue'. The core value of his company is also about virtue, and has three layers of meaning: do not fake, do not offend and do not bully the weak."Be true - we should think critically and be brave to seek for truth. We should not produce any fake data, and this is 'the spirit of Truth'. For virtue, it means we should have a heart of gold. We do not offend and do not bully the weak, and this is 'the spirit of Virtue'. "
Angus advises HKBU students that if we discover an industry that has potentials, we should work hard on it, spend effort and time. Finding short cuts will not lead you to success. In this age which focuses on the quick success, we need more than a hard working cow for opening new areas. We should go for the spirit of working cow- persistence, and this is the key way to success.
編／何宇航
萬事起頭難！凡事的開頭總是最難的，既無前車可鑒，又無人指點，誰願意當「開荒牛」呢？
然而，張榮顯 (Angus) 義無反顧地擔當這角色。他笑言：「我是一隻牛，不過是隻『開荒牛』。」Angus分別於 1999 年及 2006 年畢業於浸會大學傳理學文學碩士及傳理學哲學博士，就讀期間，他同時在澳門大學擔任講師，也是該校傳播系的「開荒牛」。在教學過程中，得到創業靈感，於2009年暑假毅然辭去大學講師一職，踏上創業之路，成為了易研方案 (eRS)的創始人及總裁。在創業初期，他還回到浸大母校擔任兼職的訪問學者，給碩士班上研究方法和民意調查課程。
飄洋過海・裝備自己
Angus回想起昔日飄洋過海來港讀書的日子，他慨嘆：「是個漫長的旅程！」他每天要花接近 7 小時來回港澳。晚上 10 點下課後，更要趕船，回家已是萬家燈火熄滅之時。捱更抵夜、舟車勞頓，全靠的是他對學術的堅持和熱誠。在浸大傳理的學習中，不但讓Angus投入更多學術參與，更助他建立強大的人際網絡。後來更和部分同學成為了工作伙伴，並肩作戰。畢業數年後，Angus並不忘本，他更回到母校教導莘莘學子，將學到的知識傳授予新一代，薪火相傳。
脫下光環．力求突破
他於教學旅途中，萌生了創業的念頭：「假如把互聯網上的數據和民調所得的數據結合，社會、政府、商界，就能對事件有更清晰的掌握。」Angus當時有了此想法，適逢有市埸需求，「所以就一下子『砰』一聲跳了下海。」原是一名孕育出傳理人才的大學教授，毅然放下光環，從一位學者轉型成一間中小企的營運者。Angus於 2009 年開展了自己的事業，成立了澳門首間研究顧問機構，以研究結合資訊和數據技術的創新模式，向客戶提供在市場研究和數據分析的產品和服務，現時業務更發展得有聲有色，在中港澳三地都設立了分公司。Angus勇於嘗試創新，洞察先機，因應市場需求而生，期為社會創造更多價值。
堅持摸索．力求進步
雖則有人說「萬事起頭難，啟動就成功一半。」然而，Angus卻認為傳理人要成為一隻成功的「開荒牛」，堅持是不可或缺的條件。「做事沒有捷徑，堅持到底才能享受成果。」Angus深信做事不能急於求成，不堅持就必定難成大器，凡事都須全力以赴。他分享說，向客戶提交計劃書時，會比別人做多 3 倍的努力，「別人寫 8 頁紙，我們就寫 24 頁紙的計劃書。」此信念不但是他的營商之道，更是為人處事之道。
傳理院訓．影響深遠
經過在浸大七年的學習旅途，Angus指他深受到傳理院訓「唯真為善」的啟發。自己公司的核心價值為「善」，而「善」包含三層意義：不作假以為真、不作惡以為善、不作勢以為誠。「唯真，是指我們要有批判精神和勇於去探尋真相的心。不作假數據，正是唯真精神；為善，則指我們要擁有善良的心，待人以誠。不作惡和不作勢就是善的表現。」離開學院多年，Angus從沒把院訓遺下，更把其精神應用到創業上，實為傳理人的榜樣。
Angus寄語各師弟妹，當找到一個具發展潛力的行業，必須要花時間去建立，才能有美好的收成。急功近利，則難以成功。「希望大家做事情要有堅持，選對了一個行業時，就要努力成為一個專業人士。」過去五十年，傳理學院培育了不少專業人士，貢獻社會。也許在這急功近利的世代，我們不只需要成為一隻「開荒牛」，「開荒牛」的精神—堅持，才是使我們步向成功的途徑。Written by: Suey Chan, Yury Leung, Samantha Leung, Candice Yuen
Edited and translated by: Keith Ho
As the old saying goes, it is always difficult to get things started: with nothing to follow and no one to teach you. So who is willing to initiate the first step?
Angus Cheong, however, raised his hand without hesitation. "I am a cow, but a cow for opening up new markets." Angus completed his communication master degree in HKBU in 1999 and communication PhD in 2006. In these years, he was also a lecturer of the University of Macau, again a cow for opening up a new communication department at the University. During his teaching days, he got inspiration for his start-up business. He quitted his teaching job in 2009, started his own research consulting company and became the founder and chairman of eRS. In the early days of his business, Angus was also a part-time visiting scholar of HKBU and taught research methods and public opinion courses for master program students.
Equip himself across the ocean
Angus recalled that he had to travel from Macau to Hong Kong during his school days at HKBU. "It is really a long journey," he heaved a sigh of relief. He had to spend more than seven hours a day on travelling. After the class at 10 pm in Hong Kong, he rushed to take ferry back home. Yet, apart from study, Angus built a strong network with classmates. Some of his classmates have become his working partners later on.
Strive for a breakthrough
During his teaching days, a new business idea sparked off. "If we could integrate the data on Internet and from the general opinion polls, then the government, community and business sectors can have a clearer and fuller picture of the issue." Angus had this idea at that time. And with the increasing demand from the market, he started up his business.
Angus started his first research consultancy firm in Macau in 2009 and has achieved remarkable results. He adopted innovative operation methods comprising data analytics and technology and offered market research and data analytics products and services to clients. He also set up offices in the mainland, Hong Kong and Macau. Angus is not fearful to experiment and has foresight to markets, creating more values to the society.
Explore room for improvement
It is difficult to get things started. Yet, Angus considers that persistence is indispensable to be a successful pioneer. "There is no short cut at all, you have to be persistent to achieve your results." Angus also believes that we must not be too eager for quick results. We have to be patient and try out all efforts. "We write a 24-page proposal while others write 8-page," he shared he would make triple effort in preparing business proposals. This belief is not only his business practice but also his motto.
Inspired by the School's motto
After seven years of studying at HKBU, Angus said he was deeply inspired by the School's motto, 'Truth is Virtue'. The core value of his company is also about virtue, and has three layers of meaning: do not fake, do not offend and do not bully the weak."Be true - we should think critically and be brave to seek for truth. We should not produce any fake data, and this is 'the spirit of Truth'. For virtue, it means we should have a heart of gold. We do not offend and do not bully the weak, and this is 'the spirit of Virtue'. "
Angus advises HKBU students that if we discover an industry that has potentials, we should work hard on it, spend effort and time. Finding short cuts will not lead you to success. In this age which focuses on the quick success, we need more than a hard working cow for opening new areas. We should go for the spirit of working cow- persistence, and this is the key way to success.
