Location of study
1 = Hong Kong
2 = China
3 = Singapore
4 = Macau

Urban/ Rural
1 = Urban
2 = Rural

Q1.I discuss ads with my friends.
1 = Never
2 = Seldom
3 = Sometimes
4 = Often
5 = Almost always

Q12.I watch ads to know about images of fashionable people.
1 = Strongly disagree
2 = Disagree
3 = Neutral
4 = Agree
5 = Strongly agree

Q39.In the past 3 months, have you ever bought something because you were encouraged by Free gifts (including premium on packages or gifts redeemed by presenting proof of purchases)
1 = No
2 = Yes, 1-3 times
3 = Yes, 4+ times

Q45.Considered yourself as modernized/ conservative
1 = very modernized
2 = Quite modernized
3 = Conservative
4 = Very conservative

Q46.Gender
0 = Male
1 = Female

Q48.part-time job
1 = no
2 = yes