Location of study
1 = Hong Kong
2 = China
3 = Singapore
4 = Macau

Urban/ Rural
1 = Urban
2 = Rural

Q1.I discuss about ads with my friends.
1 = Never
2 = Seldom
3 = Sometimes
4 = Often
5 = Nearly everytime

Q20.I watch ads to know what brand has the product features I need.
1 = Strongly disagree
2 = Disagree
3 = Neutral
4 = Agree
5 = Strongly agree

Q57.When commercials appear, you will:
1 = Never
2 = Rarely
3 = Occasionally
4 = Frequently
5 = Very frequently

Q58.Gender
1 = Male
2 = Female

Q59.single-child
1 = Yes
2 = No

Q61.Education (Form 1-7)
1 = form 1
2 = form 2
3 = form 3
4 = form 4
5 = form 5
6 = form 6
7 = form 7

Q62.Household Income (<= 10,000; 10,001 - 30,000; 30,001 - 50,00; >=50,001)
1 = below 10000
2 = 10001-30000
3 = 30001-50000
4 = 50000 or above