Location of study
Year of study
Urban/ Rural
Q1.Ads can help me decide what to buy.
Q2.Ads can lower the prices of products.
Q3.Ads enable society to have better products.
Q4.Ads help improve people's living standard.
Q5.Ads in general tell the truth about products.
Q6.Ads are indispensable.
Q7.Most ads are an insult to the intelligence of the average consumer.
Q8.Ads encourage people to buy what they don't need.
Q9.Ads are credible.
Q10.I'm interested in an ad that is endorsed by a celebrity.
Q11.Advertisers do a good job creating ads that target people of my age.
Q12.I watch ads to know what brand has the product features I need.
Q13.I watch ads to know what I can buy to impress others.
Q14.I watch ads to help me decide what things to buy.
Q15.I watch ads to find out where I can buy some things I want.
Q16.I watch ads to have something to talk about with others.
Q17.I watch ads to learn about trendy things.
Q18.I watch ads to learn about images of fashionable people.
Q19.Would you compare yourself with people in TV commercials to see who owns more things?
Q20.Would you compare yourself with people in TV commercials to see whose living conditions are better?
Q21.Would you compare yourself with people in TV commercials to see who is happier?
Q22.Would you compare yourself with people in TV commercials to see who is better educated?
Q23.Would you compare yourself with people in TV commercials to see who is better-looking?
Q24.Would you compare yourself with people in TV commercials to see who is more popular?
Q25.Would you compare with your classmates to see who owns more things?
Q26.Would you compare with your classmates to see who has better housing?
Q27.Would you compare with your classmates to see who is happier?
Q28.Would you compare with your classmates to see who does better at school?
Q29.Would you compare with your classmates to see who is better-looking?
Q30.Would you compare with your classmates to see who is more popular?
Q31.I have more money than most people in TV commercials.
Q32.Families in TV commercials have a higher living standard than my family.
Q33.TV commercials usually show the happy life of rich people.
Q34.I own more things and better things than the average family in TV commercials.
Q35.The living conditions of my family are worse than those of families in TV commercials.
Q36.TV commercials often show products that rich people use.
Q37.My family belongs to a lower social class than families in TV commercials.
Q38.I envy people who have expensive houses, cars and clothes.
Q39.The things that I own clearly show how well I'm doing in life.
Q40.I enjoy shopping a lot.
Q41.I'd like to live a life with a lot of luxuries.
Q42.If I can get some things that I don't have now, I'll live a better life.
Q43.If I can afford to buy more things, I'll be happier.
Q44.I'd like to have impressive things.
Q45.As far as possessions are concerned, I prefer the simplest.
Q46.Sometimes I'd be unhappy because I can't afford to buy what I like.
Q47.Do you often watch music TV programs
Q47.Do you often watch news on TV
Q47.Do you often watch variety TV show
Q47.Do you often watch TV talk show
Q47.Do you often watch educational TV programs
Q47.Do you often watch cartoon on TV
Q47.Do you often watch information program on TV
Q47.Do you often watch drama on TV
Q47.Do you often watch other TV programs
Q48.Gender
Q49.Age
Q50.Grade at school
Q51.Academic performance at school
Q52.Are you a single child