Location of study
1 = Hong Kong
2 = China
3 = Singapore
4 = Macau

Urban/ Rural
1 = Urban
2 = Rural

Q1.Ads can help me decide what to buy.
1 = Strongly disagree
2 = Disagree
3 = Neutral
4 = Agree
5 = Strongly agree

Q12.I watch ads to know what brand has the product features I need.
1 = Never
2 = Seldom
3 = Sometimes
4 = Often
5 = Almost always

Q47.Do you often watch music TV programs
0 = No
1 = Yes

Q48.Gender
0 = Female
1 = Male

Q50.Grade at school
1 = Junior 1
2 = Junior 2
3 = Junior 3
4 = High 1
5 = High 2
6 = High 3

Q51.Academic performance at school
1 = bad
2 = Average
3 = good

Q52.Are you a single child
1 = Yes
2 = No

1 = Below ¥1000
2 = ¥1001-¥5000
3 = ¥5001-¥10000
4 = $10001+
5 = Don't know