Location of study
1 = Hong Kong
2 = China
3 = Singapore
4 = Macau

Urban/ Rural
1 = Urban
2 = Rural

Q3.I watch ads to know what brand has the product features I need.
1 = Never
2 = Seldom
3 = Sometimes
4 = Often
5 = Almost always

Q22.I have more money than most people in TV commercials.
1 = Strongly disagree
2 = Disagree
3 = Neutral
4 = Agree
5 = Strongly agree

Q38.Estimate how many families in 100 families own private cars
1 = less than 20
2 = 20-39
3 = 40-59
4 = 60-79
5 = 80+

Q43.Estimate how many families in 100 families own cell phones
1 = 20 families or below
2 = 21-40 families
3 = 41-60 families
4 = 61-80 families
5 = 81+ families

Q44.Do you often watch music TV programs
0 = No
1 = Yes

Q45.Gender
1 = Female
2 = Male

Q47.You are a student of: ....(grade)
1 = Junior 1
2 = Junior 2
3 = Junior 3

Q48.Academic performance at school
1 = bad
2 = average
3 = good

Q49.Are you a single child
1 = yes
2 = no

Q51.Monthly household income
1 = below ¥2000
2 = ¥2001-¥4000
3 = ¥4001+
4 = Don't know

1 = salary
2 = agriculture
3 = temporary job
4 = private business