Q1.I discuss ads with my friends
1 = never
2 = seldom
3 = sometimes
4 = often
5 = almost always

Q10.I'd rather spend time buying things, than doing almost anything else
1 = Strongly disagree
2 = Disagree
3 = Neutral
4 = Agree
5 = Strongly agree

Q30.I think Lee Siu Yin is... Happy
0 = no
1 = yes

Q32.Which one do you want to be?
1 = one with a lot of brands
2 = one without brands
3 = either one
4 = neither one

Q36.Gender
1 = male
2 = female

Q38.You are studying in primary/ secondary grade:
1 = Primary 1 (Grade 1 in US)
2 = Primary 2 (Grade 2 in US)
3 = Primary 3 (Grade 3 in US)
4 = Primary 4 (Grade 4 in US)
5 = Primary 5 (Grade 5 in US)
6 = Primary 6 (Grade 6 in US)

Q40.perceived family income, when compared with an average family in Macao
1 = high
2 = low
3 = dont know whether it is high or low

Location of study
1 = Hong Kong
2 = China
3 = Singapore
4 = Macau

1 = Urban
2 = Rural