ID
Location of study
Year of study
Urban/ Rural
Q1.Age
Q1.Gender
Q1.Grade
Q1.Including yourself, how many members are there in your family? (Excluding domestic helper)
Q1.Weekly allowance HK$
Q2.The average time each day you normally spend on watching TV on weekday.
Q3.The average time each day you normally spend on watching TV on weekend.
Q4.How often do your parents watch TV with you?
Q5.It's better to have more allowance.
Q6.I want to have things that other kids like.
Q7.It would not make me happier if I owned nicer things.*
Q8.My friends like me because I have cool toys.
Q9.I like celebrating my birthday because I can get a lot of presents.
Q10.More allowance would not make me happier.*
Q11.Ads help me to know which toys are good.
Q12.Ads sometimes lie to make their toys look good.*
Q13.I would be upset if my best friend had the toy I most wanted.
Q14.Ads make me want to have more toys.
Q15.Ads always tell the truth.
Q16.I like to own a lot of things so that my friends will envy me.
Q17.Ads tell me about what things I should have.
Q18.When I want something, I usually get it.
Q19.My best friends have a lot of good stuff.
Q20.I like to own the best things.
Q21.I like to own the newest things.
Q22.I like watching ads.
Q23.I like to compare myself with my friends to see who got more toys.